Senior Research Analyst

Roles and Responsibilities

– Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

– Understand business objectives and design surveys to discover prospective customers preferences

– Compile and analyze statistical data using modern and traditional methods to collect it

– Perform valid and reliable market research SWOT analysis

– Interpret data, formulate reports and make recommendations.

– Use online market research and catalogue findings to databases

– Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation

– Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

– Remain fully informed on market trends, other parties researches and implement best practices.

Professional Skills Required:

– Strong communication and presentation skills.

– Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

– Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

– Strong analytical and critical thinking