Paid Marketing Specialist

Daily account management of pay per click accounts on Google AdWords, Facebook, Linkedin,

– Maintain and closely monitor conversions, keyword bids, daily & monthly budget caps, quality score, and other important account metrics.

– Drive efficiencies across display ads on AdWords, Facebook, and explore other advertising platforms for high ROI.

– A/B test and generate new display and paid search campaigns for different marketing initiatives.

– Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking, and other metrics, across platforms

– Provide recommendations, inputs, and execute strategies for keyword optimization, campaign structuring, segment targeting, and other aspects aligned with business goals.

– Create goals in web analytics and track performance for different business objectives.

– Manage and maintain updates for large keyword lists.

– Provide creative copy suggestions and graphical ad templates.

– Keep pace with new performance marketing trends and developments.

– Communicate performance to the team and management on PPC initiatives.

– Work closely with the other team members to meet business goals.

– Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.

– Optimize efforts through analysis of data and analytics intelligence

– Google Tag Manager and Google Optimize – Shall be well versed with both platforms.

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