Animaker was born the day we realized that every company needs to use their internal creativity to meet the growing demand of visual marketing.
Back in 2014, we were running a leading creative studio that helped companies across the globe to make videos. We were lucky enough to have clients from Fortune 500 companies to small startups. We had highly trained professionals using Adobe tools to get the job done.
Yet, as the competition was rising we had to create a lot of videos for our own content marketing. Using Adobe tools and our own in-house professionals were both time consuming and expensive. So we tried using online tools. While things looked exciting at first, none of the existing tools really performed up to expectations. Most of them lacked large animation libraries while some were even full of bugs! 🙁
That is when we realized the exact pain point of every company. Though there is a tremendous source of untapped Creativity and Knowledge inside, when it comes to creating visuals for the outside – there is a huge struggle! Coming from a highly technical background, Raghav, our Founder was determined to find an inbound solution where anyone can create high-quality videos with less effort, time & cost.
There are millions of companies that get crushed between expensive Studios that depend on Adobe tools and over-promising online tools with all talk and no show! Our mission is to equip every company with an in-house studio that doesn’t eat up all the revenue. What started as internal creative tools, has now become a worldwide movement!